A commercial advertisement is a short period of television programming made and sponsored by an individual or organization. It advertises, promoting and intended to promote, a product or service, usually targeting a market segment. Advertisers and commercial marketers can also refer to commercial advertisements as TVacs.
A TV advertisement contains images, sounds and text that are intended to communicate to its audience. The images or sounds are intended to generate a reaction from the audience. For example, a television advertisement that shows a man breaking a beer bottle with his head may generate a smile from the audience, while someone else is reading the advertisement who finds the sight of shattered glass hilarious may laugh. Some TV advertisements have funny scenes or humorous messages. Such TV advertisements are known as a punch-line or a funny moment.
Commercial advertisement on television should not be compared with magazines and other similar periodicals that are regularly distributed to the masses. Unlike the advertisements in magazines and newspapers, commercial advertisements on television have no underlying social or political meaning, except to inform and entertain the viewer. In short, commercial advertisements are there to make a statement. However, it should be noted that irrespective of the theme or message of any commercial advertisement, it should still have relevance to the audience.
Every commercial advertisement on television has an established storyline. The aim of the advertiser or the sponsor is to make their product or service appear omnipresent so that their product becomes the brand ambassador. In this respect, television is no different from any medium of mass communication. For example, while an ad campaign is being run on a cigarette commercial, the entire message and the entire medium become a potential mouthpiece for the brand. This means that any successful advertiser will make use of various media to publicize their product. These auctions, via sites such as New Zealand marketplace are also available online.
Television commercial advertisement has two sides to it. On one hand, the advertiser or the sponsor will make the commercial advertisement entertainment or a teachable moment. They will highlight the virtues of their product and claim that the customer should always remember the benefits of using it. The second side of the commercial advertisement is when the commercial advertisement is meant to persuade the audience to do something – to buy their products or to adopt a particular lifestyle. Under these circumstances, the medium on which the advertisement is aired plays a very important role. Some examples of commercial advertisements on television that have achieved remarkable success can be listed as follows: Burger King, the Chanel brand, KFC, Pizza hut, JCPenny, Sony, Microsoft and so on.
In a commercial space, the commercial ad is most often seen as a direct outcome of some action. In this context, television takes the lead from other media and becomes the place where the advertising campaign is seen as a direct result of the way in which the product is used. In such a situation, the commercial advertisement on television is seen as a parallel event to the way in which the product is being used. It should be noted that the medium on which the commercial advertisement is aired also acts as a parallel to the place in which the commercial is being shown. It may be compared to the billboard that is used to advertise a particular product in a particular area.